Packaging Baseball: How Marketing Embellishes the Cultural Experience

by Mathew J . Bartkowiak (Author), YuyaKiuchi (Author)

• New

  Paperback
  2012

  $31.14

  Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.