Black Social Dance in Television Advertising: An Analytical History

by Carla Stalling Huntington (Author)

• New

  Paperback
  2011

  $24.53

  Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.