by KerrySegrave (Author)
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
Format: Paperback
Pages: 239
Edition: illustrated edition
Publisher: McFarland & Co Inc
Published: 30 Jun 2005
ISBN 10: 078642043X
ISBN 13: 9780786420438
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