Product Placement in Hollywood Films: A History

New
Paperback
2004
$30.90

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and product displacement .

Synopsis

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and "product displacement".

$30.90

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More Information

Format: Paperback
Pages: 250
Edition: illustrated edition
Publisher: McFarland & Co Inc
Published: 30 Sep 2004
ISBN 10: 0786419040
ISBN 13: 9780786419043

Product Placement in Hollywood Films: A History

New

$30.90

Synopsis

$30.90

More Information