Advertising Media Workbook and Sourcebook

by KimSheehan (Contributor), Donald W . Jugenheimer (Author), Larry Kelley (Author)

• New

  Paperback
  2015

  $82.70

  This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. For this edition, the authors have broadened the scope of the book and added more current topics. Online instructor's materials are available to adopters.