Advertising and Public Relations Research

by Donald W . Jugenheimer (Author), JerryHudson (Author), SamuelBradley (Author), LarryD.Kelley (Author)

New
Paperback
2014
$73.14

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Synopsis

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

$73.14

Quantity

1 in stock

More Information

Format: Paperback
Pages: 384
Edition: 2
Publisher: Routledge
Published: 07 Mar 2014
ISBN 10: 0765636069
ISBN 13: 9780765636065

Advertising and Public Relations Research

New

$73.14

Synopsis

$73.14

More Information