Marketplace Lifestyles in an Age of Social Media: Theory and Methods

by Lynn R Kahle (Author), Pierre Valette-Florence (Contributor)

New
Paperback
2011
$86.87

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current

Synopsis

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current

$86.87

Quantity

5 in stock

More Information

Format: Paperback
Pages: 328
Edition: 1
Publisher: Routledge
Published: 15 May 2011
ISBN 10: 076562561X
ISBN 13: 9780765625618

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

New

$86.87

Synopsis

$86.87

More Information