Handbook of Brand Relationships

by Deborah J . Mac Innis (Editor), C . Whan Park (Editor), JosephW.Priester (Editor)

New
Hardcover
2009
$197.85

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.

Synopsis

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.

$197.85

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 424
Publisher: M.E. Sharpe
Published: 15 Sep 2009
ISBN 10: 0765623579
ISBN 13: 9780765623577

Handbook of Brand Relationships

New

$197.85

Synopsis

$197.85

More Information