Handbook of Brand Relationships

Handbook of Brand Relationships

by Deborah J . Mac Innis (Editor), C . Whan Park (Editor), JosephW.Priester (Editor)

Synopsis

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.

$194.54

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 424
Publisher: M.E. Sharpe
Published: 15 Sep 2009

ISBN 10: 0765623579
ISBN 13: 9780765623577