Visual Identity: Promoting and Protecting the Public Face of an Organization

by SusanWestcottAlessandri (Author)

• New

  Hardcover
  2009

  $192.26

  A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.