Cases in Advertising Management

by Larry D. Kelley (Author), Donald W. Jugenheimer (Contributor)

• New

  Illustrated
  2009

  $79.38

  Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.