Cases in Advertising Management

Cases in Advertising Management

by Larry D. Kelley (Author), Donald W. Jugenheimer (Contributor)

Synopsis

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

$77.39

Quantity

10 in stock

More Information

Format: Illustrated
Pages: 144
Edition: 1
Publisher: Routledge
Published: 15 Feb 2009

ISBN 10: 0765622610
ISBN 13: 9780765622617