by YasushiWatanabe (Editor), David L . Mc Connell (Editor)
The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the successful, if unlikely, bilateral relationships of the twentieth century.
Format: Hardcover
Pages: 296
Publisher: M.E. Sharpe
Published: 15 Jul 2008
ISBN 10: 0765622483
ISBN 13: 9780765622488