by EdwardF.McQuarrie (Author)
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.
Format: Paperback
Pages: 213
Edition: 3rd Revised edition
Publisher: M.E. Sharpe
Published: 01 Mar 2008
ISBN 10: 0765622254
ISBN 13: 9780765622259
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