by NareshK.Malhotra (Author)
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
Format: Hardcover
Pages: 194
Edition: illustrated edition
Publisher: Emerald Group Publishing Limited
Published: 15 Aug 2008
ISBN 10: 0765621258
ISBN 13: 9780765621252
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