Review of Marketing Research: Volume 4 (Review of Marketing Research, 4)

by Naresh Malhotra (Editor)

• New

  Hardcover
  2008

  $187.25

  Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.