Go Figure! New Directions in Advertising Rhetoric

by EdwardF.McQuarrie (Editor), Barbara J . Phillips (Editor)

• New

  Hardcover
  2007

  $194.13

  Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.