by RichardL.Oliver (Author)
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.
Format: Hardcover
Pages: 519
Edition: 2nd Revised edition
Publisher: M.E. Sharpe
Published: 15 Sep 2009
ISBN 10: 0765617706
ISBN 13: 9780765617705
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