Does Marketing Need Reform?: Fresh Perspectives on the Future

by N.JagdishSheth (Editor), RajendraS.Sisodia (Editor)

New
Paperback
2006
$70.12

Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

Synopsis

Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

$70.12

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5 in stock

More Information

Format: Paperback
Pages: 360
Edition: illustrated edition
Publisher: M.E. Sharpe
Published: 01 Jan 2006
ISBN 10: 0765616998
ISBN 13: 9780765616999

Does Marketing Need Reform?: Fresh Perspectives on the Future

New

$70.12

Synopsis

$70.12

More Information