Business Strategy in a Semiglobal Economy

Business Strategy in a Semiglobal Economy

by PanosMourdoukoutas (Author)

Synopsis

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, Business Strategy in a Semiglobal Economy raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

$234.34

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 232
Edition: 1
Publisher: Routledge
Published: 31 Jan 2006

ISBN 10: 0765613417
ISBN 13: 9780765613417