Advertising, Promotion, and New Media

by Marla R . Stafford (Editor), RonFaber (Editor)

New
Hardcover
2004
$201.63

This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups

Synopsis

This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups

$201.63

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 380
Edition: illustrated edition
Publisher: M.E. Sharpe
Published: 30 Sep 2004
ISBN 10: 0765613158
ISBN 13: 9780765613158