by NareshK.Malhotra (Author)
Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
Format: Hardcover
Pages: 232
Publisher: Emerald Group Publishing Limited
Published: 15 Feb 2007
ISBN 10: 0765613069
ISBN 13: 9780765613066