E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice : New Directions in Theory and Practice

by Roland T. Rust (Author), P.K. Kannan (Author)

• New

  Illustrated
  2002

  $185.02

  This text provides a collection of different perspectives on e-Service and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.