Writing Copy For Dummies

by Jonathan Kranz (Author)

• New

  Illustrated
  2004

  $17.95

  Tips on writing to consumers and business-to-business
  
  Create captivating, results-oriented, sales-generating copy
  
  Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
  
  Discover How To:
  Write compelling headlines and body copy
  Turn your research into brilliant ideas
  Create motivational materials for worthy causes
  Fix projects when they go wrong
  Land a job as a copywriter