by A.L. Montgomery (Editor), P.H. Franses (Editor)
Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing.
Format: Illustrated
Pages: 360
Edition: Illustrated
Publisher: JAI Press
Published: 28 Feb 2002
ISBN 10: 0762308575
ISBN 13: 9780762308576