Advertising and Differentiated Products (Advances in Applied Microeconomics): 10

by J.P.Nelson (Editor), Michael R . Baye (Editor)

• New

  Hardcover
  2001

  $197.88

  Part of the Advances in Applied Microeconomics series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.