by Everett M. Rogers (Author), Arvind M. Singhal (Author)
Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA, this book synthesizes lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies.
Format: Paperback
Pages: 426
Edition: First
Publisher: SAGE Publications Pvt. Ltd
Published: 14 Nov 2002
ISBN 10: 0761997288
ISBN 13: 9780761997283
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