by David R. Croteau (Author), William D. Hoynes (Author)
The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media.
Illustrated throughout with charts, graphs and photographs, Media/Society examines issues such as: the economics of the media industry; political influence on media; social inequality and media representation; media audiences and the construction of meaning; and the future of media in a changing global culture.
Format: Paperback
Pages: 424
Edition: Second
Publisher: SAGE Publications, Inc
Published: 09 Sep 1999
ISBN 10: 0761986375
ISBN 13: 9780761986379