The McDonaldization of Society: New Century Edition

The McDonaldization of Society: New Century Edition

by George Ritzer (Author), George Ritzer (Author)

Synopsis

One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal value to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.

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More Information

Format: Paperback
Pages: 296
Edition: Third
Publisher: SAGE Publications, Inc
Published: 16 Mar 2000

ISBN 10: 0761986286
ISBN 13: 9780761986287

Media Reviews

One of the most important and influential works of the last half of this century. . . . Ritzer was both an analyst and a prophet in this classic work, which is as relevant today as it was a decade ago.

-- Jonathan H. Turner

Every time I have used McDonaldization, class meetings have been characterized by active discussions in which virtually all students participate.

-- Simon Cordery

Most undergraduate students today have never lived in an un-McDonald world, and because this book speaks to them, it sparks lively class discussion. This new edition is finely updated, and even more interesting, as it demonstrates the globalization of McDonaldization and the various different cultures individually adapt to it.

-- Nathan W. Pino

Ritzer's texts is in a class by itself. I can't think of another as insightful and enjoyable.

-- James D. Cover
Author Bio
George Ritzer is a Distinguished University Professor at the University of Maryland. He received the 2000 Distinguished Contribution to Teaching Award from the American Sociological Association and has chaired its sections on Theoretical Sociology and Organizations and Occupations. Among his most recent books are The McDonaldization of Society, New Century Edition , Enchanting a Disenchanted World , and, with Barry Smart, The Handbook of Social Theory .