Statistical Modeling for Management

by Luiz Moutinho (Author), Luiz Moutinho (Author), Graeme Hutcheson (Author)

New
Illustrated
2008
$53.20

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.

Synopsis

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.

$53.20

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20+ in stock

More Information

Format: Illustrated
Pages: 254
Edition: First
Publisher: SAGE Publications Ltd
Published: 12 Feb 2008
ISBN 10: 0761970126
ISBN 13: 9780761970125

Statistical Modeling for Management

New

$53.20

Synopsis

$53.20

More Information