Qualitative Market Research: A Comprehensive Guide

by Hy Mariampolski (Author)

• New

  Paperback
  2001

  $168.35

  Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application.