Grounded Theory: A Practical Guide for Management, Business and Market Researchers

Grounded Theory: A Practical Guide for Management, Business and Market Researchers

by Christina Goulding (Author), Dr Christina Goulding (Author), Christina Goulding (Author)

Synopsis

Offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner and offers an in-depth case study for students and researchers to follow and use. It also provides a critique of the methodology itself.

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More Information

Format: Paperback
Pages: 186
Publisher: Sage Publications Ltd
Published: 21 May 2002

ISBN 10: 0761966838
ISBN 13: 9780761966838