Visual Methodologies: An Introduction to the Interpretation of Visual Materials: An Introduction to Interpreting Visual Objects

Visual Methodologies: An Introduction to the Interpretation of Visual Materials: An Introduction to Interpreting Visual Objects

by Gillian Rose (Author), Gillian Rose (Author)

Synopsis

This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: - Compositional interpretation - Content analysis - Semiology - Psychoanalysis - Discourse analysis - Audience analysis An integrated primer on studying visual culture, illustrated throughout, and with key terms cross-referenced and defined, Visual Methodologies will be the first reference for any undergraduate in the social sciences beginning research.

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More Information

Format: Paperback
Pages: 304
Edition: First Edition - Softcover
Publisher: Sage Publications Ltd
Published: 16 Jan 2001

ISBN 10: 076196665X
ISBN 13: 9780761966654

Media Reviews
At a time when the analysis of visual cultura in all its forms is expanding at an exponential rate, employing ever more complex theoretical and methodological tools, Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse. -- Professor Martin Jay