Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

by Sean Nixon (Author)

• New

  Paperback
  2003

  $61.06

  The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.