Understanding the Media

Understanding the Media

by Eoin Devereux (Author)

Synopsis

'An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media 'Eoin Devereux has provided an exceptionally lucid and well organised introduction for students, which keeps a clear eye on the social context of the mass media, and deploys a range of examples and practical exercises to help them find their way through this complex but fascinating field of study. The book includes a very helpful and well chosen set of exemplary readings, and clear guidance on further reading and activities. The package as a whole is an invaluable introduction to any student trying to get to grips with the social study of the mass media' - Professor Peter Golding, Loughborough University 'Eoin Devereux's book Understanding the Media will be welcomed with relief by students and teachers in Media and Communication studies. Undergraduates are often very media savvy and have an intuitive mastery of their symbolic environment. Analytic understanding, however, is another story and that is precisely what this book offers.Devereux takes the students on a reading tour through production, text and reception asking them to bring their own knowledge along' - Liesbet van Zoonen, University of Amsterdam Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives. Devereux uses examples from both 'old' and 'new' media, and draws upon illustrative materials from diverse geographical territories. He provides an accessible and valuable resource for undergraduate media students, which will also enable them to develop a critical interest in the study and analysis of the mass media. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research.This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st Century.

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More Information

Format: Paperback
Pages: 184
Edition: First
Publisher: SAGE Publications Ltd
Published: 21 May 2003

ISBN 10: 076195483X
ISBN 13: 9780761954835

Media Reviews
`An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media

`Eoin Devereux has provided an exceptionally lucid and well organised introduction for students, which keeps a clear eye on the social context of the mass media, and deploys a range of examples and practical exercises to help them find their way through this complex but fascinating field of study. The book includes a very helpful and well chosen set of exemplary readings, and clear guidance on further reading and activities. The package as a whole is an invaluable introduction to any student trying to get to grips with the social study of the mass media' - Professor Peter Golding, Loughborough University

`Eoin Devereux's book Understanding the Media will be welcomed with relief by students and teachers in Media and Communication studies. Undergraduates are often very media savvy and have an intuitive mastery of their symbolic environment. Analytic understanding, however, is another story and that is precisely what this book offers. Devereux takes the students on a reading tour through production, text and reception asking them to bring their own knowledge along' - Liesbet van Zoonen, University of Amsterdam

Author Bio
Dr. Eoin Devereux is Senior Lecturer in Sociology at University of Limerick and Adjunct Professor in Contemporary Culture at the University of Jyvaskyla, Finland. He is the author of the academic best-seller Understanding The Media now in its 3rd edition (SAGE, 2014), co-editor of David Bowie: Critical Perspectives (with Aileen Dillane and Martin J. Power, Routledge, 2015) and co-editor of Morrissey: Fandom, Representations and Identities (with Dillane and Power, Intellect, 2012). Eoin is a founding member of two research clusters at UL namely the 'Power, Discourse and Society Research Cluster' and the 'Popular Music and Popular Culture Research Cluster'. In 2014, he co-organised the Limerick City of Culture music legacy project The Pigtown Fling with sonic artist Dr. John Samuel Greenwood and Noel Hogan of The Cranberries. He was also recently selected by SAGE to present a series of short video lectures on a range of themes including the work of Stuart Hall; Fandom; Ideology and Media Representations of Poverty for their Media and Communications tutorials and case study videos. He tweets daily as @drdevereux and in his spare time DJ's, organises an event called Manchester Night, gardens and writes short fiction. His most recently published flash fiction story 'Mrs Flood' came second in the RTE Radio 1 '100 Words, 100 Books' competition and was published by O'Brien Press in 2014.