Rethinking the Media Audience: The New Agenda

Rethinking the Media Audience: The New Agenda

by PerttiAlasuutari (Editor)

Synopsis

A summary of the field of audience research. It presents a case for a fresh agenda to account for the role of the media in everyday life.

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More Information

Format: Paperback
Pages: 228
Edition: 1
Publisher: SAGE Publications Ltd
Published: 31 Aug 1999

ISBN 10: 0761950710
ISBN 13: 9780761950714