by Alan Mckee (Author)
Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos.
Format: Paperback
Pages: 156
Edition: First
Publisher: SAGE Publications Ltd
Published: 05 Mar 2003
ISBN 10: 0761949933
ISBN 13: 9780761949930
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