Public Relations: A Managerial Perspective

by Danny Moss (Author), Barbara De Santo (Author)

• Used

  Hardcover
  2011

  $60.99

  Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.

• New

  Paperback
  2011

  $64.03

  Electronic Inspection Copy available for instructors here
  
  Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

  The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.