Advertising: A Cultural Economy (Culture, Representation and Identity series)

Advertising: A Cultural Economy (Culture, Representation and Identity series)

by Liz Mc Fall (Author)

Synopsis

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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More Information

Format: Paperback
Pages: 224
Publisher: Sage Publications Ltd
Published: 18 Feb 2004

ISBN 10: 0761942556
ISBN 13: 9780761942559