by Liz Mc Fall (Author)
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Format: Paperback
Pages: 224
Publisher: Sage Publications Ltd
Published: 18 Feb 2004
ISBN 10: 0761942556
ISBN 13: 9780761942559