Cognitive Interviewing: A Tool for Improving Questionnaire Design

by Gordon B . Willis (Editor)

• New

  Paperback
  2004

  $112.47

  The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.