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Scaling Procedures: Issues and Applications

Scaling Procedures: Issues and Applications

by Dr. Subhash Sharma (Author), Dr. William O. Bearden (Author), Richard G. Netemeyer (Author)

  • New

    Paperback 2003

    $120.23
Synopsis

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de

$120.23

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 220
 Edition: 1
 Publisher: SAGE Publications, Inc
Published: 14 May 2003
ISBN 10: 0761920277
ISBN 13: 9780761920274