by Dr. Subhash Sharma (Author), Dr. William O. Bearden (Author), Richard G. Netemeyer (Author)
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de
Format: Paperback
Pages: 220
Edition: 1
Publisher: SAGE Publications, Inc
Published: 14 May 2003
ISBN 10: 0761920277
ISBN 13: 9780761920274
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