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The Content Analysis Guidebook

The Content Analysis Guidebook

by KimberlyA.Neuendorf (Author)

  • Used

    Paperback 2002

    $19.21
Synopsis

Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

$19.21

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Quantity

1 in stock

More Information

Format: Paperback
 Pages: 320
 Edition: 1st
 Publisher: Sage Publications, Inc
Published: 31 Jan 2002
ISBN 10: 0761919783
ISBN 13: 9780761919780

Media Reviews
This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike. -- Marshall Scott Poole Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis. -- William Evans Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book. Communications: The European Journal of Communication Research
Author Bio
Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country's top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.