The Content Analysis Guidebook

by KimberlyA.Neuendorf (Author)

• New

  Hardcover
  2002

  $179.42

  After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.) who has been applying such methods for half that period deflates several myths about the methodology (e.g. that it

• Used

  Paperback
  2002

  $11.00

  Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.