Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

Used
Paperback
2000
$3.49

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Synopsis

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

$3.49

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More Information

Format: Paperback
Pages: 320
Edition: 1
Publisher: SAGE Publications, Inc
Published: 10 May 2000
ISBN 10: 0761918531
ISBN 13: 9780761918530

Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

Used

$3.49

Synopsis

$3.49

More Information