New Service Development: Creating Memorable Experiences

New Service Development: Creating Memorable Experiences

by Mona Fitzsimmons (Author), Mona Fitzsimmons (Author), James A. Fitzsimmons (Editor), James Fitzsimmons (Author), Mona J. Fitzsimmons (Series Editor)

Synopsis

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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More Information

Format: Paperback
Pages: 344
Edition: 1
Publisher: SAGE Publications, Inc
Published: 21 Dec 1999

ISBN 10: 076191742X
ISBN 13: 9780761917427