by Mona Fitzsimmons (Author), Mona Fitzsimmons (Author), James A. Fitzsimmons (Editor), James Fitzsimmons (Author), Mona J. Fitzsimmons (Series Editor)
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
Format: Paperback
Pages: 344
Edition: 1
Publisher: SAGE Publications, Inc
Published: 21 Dec 1999
ISBN 10: 076191742X
ISBN 13: 9780761917427