Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

by Dawn Iacobucci (Author), Dawn Iacobucci (Author), Teresa Swartz (Author)

Synopsis

A guide to the latest thinking in the foundations of services.

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Quantity

10 in stock

More Information

Format: Paperback
Pages: 532
Edition: 1
Publisher: SAGE Publications, Inc
Published: 18 Jan 2000

ISBN 10: 0761916121
ISBN 13: 9780761916123