Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

by David Lloyd (Author), David Lloyd (Author), Kevin J. Clancy (Author)

New
Paperback
1999
$89.91

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

Synopsis

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

$89.91

Quantity

10 in stock

More Information

Format: Paperback
Pages: 244
Edition: 1
Publisher: SAGE Publications, Inc
Published: 30 Sep 1999
ISBN 10: 0761915826
ISBN 13: 9780761915829

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

New

$89.91

Synopsis

$89.91

More Information