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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

by David Lloyd (Author), David Lloyd (Author), Kevin J. Clancy (Author)

  • New

    Paperback 1999

    $89.88
Synopsis

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

$89.88

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 244
 Edition: 1
 Publisher: SAGE Publications, Inc
Published: 30 Sep 1999
ISBN 10: 0761915826
ISBN 13: 9780761915829