by Dr. Arthur Berger (Author)
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Format: Illustrated
Pages: 184
Edition: Second
Publisher: SAGE Publications, Inc
Published: 05 May 1998
ISBN 10: 0761915370
ISBN 13: 9780761915379