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How To Conduct Surveys: A Step-by-Step Guide

How To Conduct Surveys: A Step-by-Step Guide

by Dr . Arlene G . Fink (Author), Dr . Jacqueline Kosecoff (Author)

  • Used

    Paperback 1998

    $3.42
Synopsis

Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one.

$3.42

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More Information

Format: Paperback
 Pages: 112
 Edition: Second Edition
 Publisher: Sage Publications, Inc
Published: 16 Apr 1998
ISBN 10: 0761914099
ISBN 13: 9780761914099

Media Reviews

The questionnaire design section contains many examples of how not to word questions. . . . The section on scaling is also useful and evaluators in education especially will find the summary of benefit. There is also a good section on types of evaluative research designs that might use surveys. Longitudinal surveys and normative designs are summarized concisely and clearly.

* LA REVUE CANADIENNE D'EVALUATION DE PROGRAMME *
Author Bio
Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at theUniversity ofCalifornia,Los Angeles and President of theLangley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted many research studies in medicine, public health and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and itsHealthServicesResearchCenter and is on the Advisory Board of theUniversity ofSouthern California'sMinorityResearchCenter. She is also a consultant to the American Society for Bioethics, the International Society for Clinical Bioethics, and L'institut de Promotion del la Prevention Secondaire en Addictologie (IPPSA) Paris, France. Professor Fink has lectured extensively in theUnited States and internationally and is the author of over 100 peer-reviewed articles and 15 textbooks.