Electronic Marketing and the Consumer

by Dr. Robert A. Peterson (Editor)

• Used

  Illustrated
  1997

  $22.50

  This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

• New

  Illustrated
  1997

  $89.73

  This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.