by ProfessorDenisMcQuail (Author)
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
Format: Paperback
Pages: 176
Edition: illustrated edition
Publisher: Sage Publications, Inc
Published: 13 Aug 1997
ISBN 10: 0761910026
ISBN 13: 9780761910022
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