The Focus Group Guidebook: 1 (Focus Group Kit)

by David Morgan (Author)

• New

  Paperback
  1997

  $72.67

  Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.