The Focus Group Guidebook: 1 (Focus Group Kit)

The Focus Group Guidebook: 1 (Focus Group Kit)

by David Morgan (Author)

Synopsis

Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.

$70.36

Quantity

4 in stock

More Information

Format: Paperback
Pages: 120
Edition: 1
Publisher: SAGE Publications, Inc
Published: 10 Sep 1997

ISBN 10: 0761908188
ISBN 13: 9780761908180